In an era where digital transformation is reshaping every aspect of life, preserving traditional cultures has become a race against time. The DigiCulture Project is a visionary research initiative based in Nigeria that’s merging technology, culture, and academia to protect and predict cultural identities through digital tools.

The strength of the DigiCulture Project lies in its interdisciplinary team; a group of passionate scholars from the Federal University of Agriculture, Abeokuta (FUNAAB), each contributing specialized expertise to help preserve and digitize Nigeria’s cultural identity. Here’s a closer look at the brilliant academics shaping this cultural revolution:

The DigiCulture Project is spearheaded by Professor Olusegun Folorunso, a computer scientist with expertise in artificial intelligence and information systems. His mission is to apply computing knowledge to solve Humanities and Social Sciences (HSS) challenges.

Dr. Olaifa brings a strong foundation in ethnographic theory and digital cultural analysis to the team. Her contributions help frame the theoretical underpinnings of the project, guiding how the team approaches cultural identity in both physical and digital environments. She plays a vital role in ensuring that the research is grounded in a solid understanding of modern-day cultural expression and its impact on local communities.

With a focus on the practical side of ethnographic surveys, Dr. Atata specializes in tools and techniques for data collection. She leads the development of methodologies that allow the team to engage directly with communities; from immersive observation to interviews. Her expertise ensures that the data gathered is rich, authentic, and community-driven.

Prof. Olayiwola plays a pivotal role in transforming qualitative insights into measurable outcomes. His work in quantitative research methodology supports the project’s aim to analyze, track, and even predict cultural trends over time. Through his statistical expertise, DigiCulture bridges the gap between tradition and technology using data as a storytelling tool.

Dr. Thompson is responsible for guiding the team on the ethical and methodological considerations of ethnographic research. He ensures that cultural sensitivity, informed consent, and community trust remain at the forefront of all activities. His role is essential in maintaining the integrity and accountability of the project as it interacts with real lives and histories.

The DigiCulture Project isn’t just academic, it’s a social innovation tool. By combining ethnographic research in Nigeria with digital systems, the project empowers communities to reclaim, preserve, and celebrate their heritage.